Marketing for Small Businesses

A Guide for Small Businesses...
the What, Where and Whys of
Today's Marketing Toolbox

Overview | Marketing Tools |
Marketing with Traditional Media | Marketing Using New Media

1997 Copyright Marianne Stern, all rights reserved.
Union, NJ

Overview

Marketing Tools | Marketing with Traditional Media | Marketing Using New Media

Everywhere you turn, you hear about the Internet and the World Wide Web.
But where is the simple explanation of what the Internet and World Wide Web can do for a typical small business?
I'll spell out, simply and clearly, what role the Internet and World Wide Web can play in marketing a small business and provide information on marketing in general, too.

The mainstay of all successful businesses is the customer. A small business (any size business, for that matter) must reach out to new customers and continue to satisfy present customers in ways that generate profits for the company. To do this, a business must make efficient and effective use of its marketing tools.

What marketing tools are available?

Like every good toolbox, today's marketing toolbox contains standard ("traditional media") tools and hi-tech ones ("new media"). Categories are broad and overlap -- like using a manual screwdriver or an electric one to tighten a screw -- but the purpose is the same: to reach established marketing objectives.

See "Marketing with Traditional Media."

See "Marketing with New Media."

Why add specialized tools when traditional tools have worked?

Because the world has changed. It's that simple. Everything is instant. Condensed. Fast.
Information is sent within minutes.
Think of your fax machine. "Fax it to me!"
Your cell phone and beeper. "Find me!"
24 hour toll-free numbers.
ATM machines.
Call forwarding.
Snips of information everywhere.
No waiting.

How do you reach your customers at 2 AM?
Reach them everywhere and stay within your marketing budget?
With tools that have evolved from today's fast-paced environment ... tools that keep your message new and accessible by present and potential customers ... 24 hours a day, 7 days a week. That's the why of New Media

What's next?